Welcome to promissory

Protect your equity. Optimize your exit.

Pre-liquidity infrastructure for founders who want to keep more of what they build.
A bearded man wearing stylish glasses and a black jacket participates in a discussion in a modern office
A piece of product UI showing that a child, Olivia Sullivan, has been added to a QSBS trust
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A piece of UI from the Promissory product that shows various statuses for Trust Documents and Business Valuation
Trusted by visionary founders across industries
The Problem

Same exit. $7M difference.

Setting up QSBS trusts today saves millions in taxes tomorrow.
Without QSBS trusts
Exit
$30M
QSBS exclusion
$10M
Taxable gains
$20M
Federal tax (23.8%)
$4.76M
NY tax (10.8%) + NYC tax (3.88%)
$2.95M
Taxes paid

$7,715,000

With QSBS trusts
Exit
$30M
QSBS exclusion
$10M
Trust 1 exclusion
$10M
Trust 2 exclusion
$10M
Taxable gains
$0
Taxes paid

$0

The solution

QSBS trusts help founders keep more when their company exits.

But you have two options.

Do it all yourself

An illustration showing a haphazard pile of colorful containers that show various stages of setting up a QSBS trust by yourself

Do it with Promissory

Everything for $7,500. Done in 3 weeks.
Built for you

The modern trust platform for hard-working founders.

Everything you need to start maximizing your outcome today.
Trust Documents
Designed by attorneys who know tax law, customized by you for your unique situation.
Gift & Estate Valuation
A report that documents the price per share of your gift to the trust, required by the IRS.
Form 709 Preparation
A form filed with the IRS to report the value of your shares when you transfer them to your new trust.
Nevada Trust Custody
Your trust will be managed by a professional trustee in a tax friendly state.
All Ongoing Tax Reporting
Annual trust income tax returns, including form 1041 filed every year with the IRS until you exit, (and after).
Attorney Support
Review your trusts with our network of qualified attorneys whenever you have questions.

All for $7,500

Up to 4 trusts included. Pre-liquidity maintenance at $1,500/year.
Learn more

Are QSBS trusts right for you?

QSBS trust planning works when you meet these requirements:
Acquired stock in a U.S. C-corp when it had less than $50M-$75M in assets
Strong conviction and traction in what you are building
Not actively selling (no LOI or buyer conversations)
Filed an 83(b) election when you acquired your stock
Qualified business and industry
Find out now
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How it works

Everything you need to create QSBS trusts.

An overhead view of a man sitting at a wooden desk looking at the Promissory QSBS trust UI on a tablet computer
Step 1
Design your trusts
Enter your family and business info. Select the trust structures that work for your family and customize your documents. Review with a qualified attorney in our network.
Step 2
Valuation
Our partner firm values your stock and Promissory sees to the preparation of your Form 709, so you have the records you need for the IRS and M&A due diligence.
Step 3
Fund and activate
Conveniently sign and notarize documents online, transfer equity. Done.
Step 4
Ongoing support
Your trusts are working—saving taxes and building wealth. As your company scales from $10M to $50M to $500M or more, your trusts grow with it. Promissory handles all the maintenance while you build.
FAQs

Questions founders ask

Is Haldenmiller a real consulting firm?

No — this is a fictional brand created to showcase the template. But everything you see is fully editable and modular.

Can I customize the design?

Yes. Every section, layout, and color token is built with flexibility in mind. Swap, remove, or restyle as needed.

Is this template optimized for CMS?

Absolutely. Insights, case studies, services, and even testimonials are CMS-ready.

Does this include a Figma file?

Yes — you’ll get access to a clean, variables-based Figma system once you purchase.

Can I use this for a real consulting firm?

Yes, that’s the whole point. This structure is built for professional services.

What’s the best way to start customizing?

Pick a homepage, rewrite each section in your own words — or keep the structure and simply swap in your branding.

What’s the best way to start customizing?

Pick a homepage, rewrite each section in your own words — or keep the structure and simply swap in your branding.

What does QSBS stand for?

Qualified Small Business Stock. If certain conditions are met, section § 1202 of the tax code lets you exclude up to $15M in gains when you sell stock in a qualified business. QSBS trusts let you multiply that exclusion.

When is it too late?

Generally, once you have a letter of intent or are actively shopping the company. Ideally you need 18 months of breathing room.

I’m Series C. Does this work?

It might, but there may be additional gift tax consequences to consider. If the shares you are transferring exceed your Lifetime Gift Exemption (currently $15M), gifting shares to trusts may trigger gift tax. Schedule a call and we‘ll check.

What if I’m single with no kids?

You can create trusts for future children, siblings, parents, or other family members. Each unique trust gets its own QSBS exclusion.

Will my acquiring company approve of these trusts?

Our trusts have been reviewed by qualified M&A attorneys during acquisition due diligence, and are consistently approved and effective.

Can I name my own financial advisor?

Yes. You decide who manages the trust‘s investments. Most founders name their financial advisor or retain control themselves.

Do I need to name a financial advisor?

No. In fact, if you have 2+ years until liquidity, you can retain control as investment advisor of the trusts you create until you are close to a liquidity event.

Is Haldenmiller a real consulting firm?

No — this is a fictional brand created to showcase the template. But everything you see is fully editable and modular.

Can I customize the design?

Yes. Every section, layout, and color token is built with flexibility in mind. Swap, remove, or restyle as needed.

Is this template optimized for CMS?

Absolutely. Insights, case studies, services, and even testimonials are CMS-ready.

Does this include a Figma file?

Yes — you’ll get access to a clean, variables-based Figma system once you purchase.

Can I use this for a real consulting firm?

Yes, that’s the whole point. This structure is built for professional services.

What’s the best way to start customizing?

Pick a homepage, rewrite each section in your own words — or keep the structure and simply swap in your branding.

Protect your equity. Maximize your outcome.

The decisions you make now determine what you keep.
Get started